![]() ![]() “In a world still obsessed with booze,” she writes, “there is something deliciously subversive about being part of this burgeoning counterculture.” And this is the big, extraordinary difference between 20: sobriety, once stigmatised, has now been re-branded as a source of pride, not shame – an act of defiance, particularly among the younger generation. But these new products wouldn’t exist if there wasn’t a demand for them. “The rise of the ‘non-alc’ drinks category in recent years is nothing short of stratospheric,” she writes. “It seems that there’s a real gap in the market,” she wrote, “for an entrepreneurial business that can come up with a range of tasty, alcohol-free drinks, and convince bars not only to sell them, but also to promote them as a sexy alternative to booze.”Īs Stark outlines in Higher Sobriety, her just-published expanded update to the memoir, a whole bunch of entrepreneurs jumped on the wagon in the ensuing decade. The cover of Jill Stark’s updated book, ‘Higher Sobriety’. When author Jill Stark gave up alcohol for a year a decade ago and wrote about her experiences in her best-selling 2013 book, High Sobriety, she was struck by how few good boozeless options there were for abstainers other than soft drinks or half-hearted “mocktails”. And they’re getting better all the time.įrench Bloom has got the champers covered for Valentine’s Day: Stock up now with their non-alcoholic fizz. Luckily, most of the boozy drinks you’d normally expect to find on a Valentine’s Day date are now also available in rather good non-alcoholic versions. Trouble is, Valentine’s Day also falls slap-bang in the middle of FebFast – tricky if you or the object of your affections is swearing off the booze. Valentine’s Day is traditionally an opportunity to splash out on some good fizz, open a bottle of something special for your beloved or escape to a secluded picnic spot with a couple of favourite tinnies in the Esky.
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